Steadily growing an on-line and social media presence doesn't happen overnight. Much like any construction project, it takes a strong plan, and lots of hard work along the way.
The working partnership that the construction company and E-Merge Interactive have had over the last few years has involved a variety of tactics, beginning with a re-fresh of the company’s website. Working together, they shifted the emphasis of the site from a brand that tells, to a brand that sells.
More informative, engaging copy was developed for all four key areas of the company, Asphalt Paving, Sports, Concrete and Micro-surfacing. Their blog took on renewed importance, providing thought leadership in each category as well as detailing key projects the company had completed.
E-Merge worked to assure that those blog posts were seen as well, pushing them out via Facebook, twitter and LinkedIn. And that was just the beginning. An on-going PPC campaign was developed to help boost search ran ...