SuperUser AccountBuilding a strong social media presence for St. Louis construction company

Steadily growing an on-line and social media presence doesn't happen overnight. Much like any construction project, it takes a strong plan, and lots of hard work along the way. 

The working partnership that the construction company and E-Merge Interactive have had over the last few years has involved a variety of tactics, beginning with a re-fresh of the company’s website. Working together, they shifted the emphasis of the site from a brand that tells, to a brand that sells.

More informative, engaging copy was developed for all four key areas of the company, Asphalt Paving, Sports, Concrete and Micro-surfacing. Their blog took on renewed importance, providing thought leadership in each category as well as detailing key projects the company had completed.

E-Merge worked to assure that those blog posts were seen as well, pushing them out via Facebook, twitter and LinkedIn. And that was just the beginning. An on-going PPC campaign was developed to help boost search ran ...


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