Steadily growing an on-line and social media presence doesn't happen overnight. Much like any construction project, it takes a strong plan, and lots of hard work along the way.  The working partnership that the construction company and E-Merge Interactive have had over the last few years has involved a variety of tactics, beginning with a re-fresh of the company’s website. Working together, they shifted the emphasis of the site from a brand that tells, to a brand that sells. More informative, engaging copy was developed for all four key areas of the company, Asphalt Paving, Sports, Concrete and Micro-surfacing. Their blog took on renewed importance, providing thought leadership in each category as well as detailing key projects the company had completed. E-Merge worked to assure that those blog posts were seen as well, pushing them out via Facebook, twitter and LinkedIn. And that was just the beginning. An on-going PPC campaign was developed to help boost search ran ...

We’ve talked a lot about how getting to know your customers are key to increased sales, and lead generation is no exception. When we receive sales calls, it can often feel like an intrusion. Why are they calling us about a product we know nothing about? It’s often the reason you hear stories of customers screaming or hanging up before the salesman can even get his pitch in. We don’t like surprises, especially from companies we don’t know.

Want to Improve your PPC Campaign?

In our last blog you learned how geofence retargeting helped one client perfect their mobile ad campaign, but how does location targeting play into our mobile engagement platform? Let us tell you how it works.

Tired of Struggling to Reach the Right People in the Right Places with your Mobile Ads?

How to release your information to potential clients to get the best results by Constructing a White Paper and then refining that information.