Mobile Engagement Platform Part 2


Are you wanting to create a more personalized customer experience?

In our last blog you learned how geofence retargeting helped one client perfect their mobile ad campaign, but how does location targeting play into our mobile engagement platform? Let us tell you how it works.

Pretend you own a coffee shop in St. Louis. You’re introducing a new cappuccino flavor and want to get the word out to the coffee drinkers nearby. You come to us for help. What’s next?

With the help of our digital partner, SITO, you’ll be able to narrow down your audience to the exact age, gender, and more to determine who you want to see your ad. With over 2,000 demographic filters to choose from, you’ll know your customers like the back of your hand.

Along with the who, you’ll figure out the where and when. Where and when will your mobile ad have the most success? You may want to show it to those who walk into your coffee shop. Or, maybe you want to show it to those who walk into the other coffee shops. Or, maybe both. Choose as many locations as you want!

E-Merge Mobile Connect will handle the creative. Coupons, videos, click-to call— we will make it happen. This way, you’ll have access to both design and advanced technology without having to hire multiple companies. With us, it’s all in one place.

Now, we launch your cappuccino ad which you decide will run for eight weeks. You just sit back and let the campaign run. You’ll know who saw the ad, who clicked on it, and even who walked into your coffee shop after coming across the ad to help verify ROI.

Once your target customers are found our advanced technology stores their information so that your ads can continue being shown to them.  You’ll have individual customer profiles, allowing you to be prepared for the next mobile ad campaign.

Delivering the right message to the right person at the right time is what we do.

Sound like a good fit for you?

Contact us today for more information!