Client Objective:
Increase evening and weekend enrollment in graduate programs.

Other Case Histories

Maryville University needed to increase the number of leads and the respective conversion rates for their Adult Weekend and Evening Programs. They asked E-Merge to develop creative and effective ways to reach their target audience.

First, a thorough analysis of Maryville's target group of adults, ages 23-50 was conducted. Next, the competitive landscape was reviewed to determine how other area universities were reaching that key demographic. From the data obtained, E-Merge developed and launched an interactive digital marketing initiative that included digital display advertising, PPC advertising, banner ads, SEO, and a microsite with a strong call to action and an easy-to-use contact form.