Schutt Sports
(Online Catalog, Web Development, Instructional Design, Analytics)
With a huge selection of sporting goods, Schutt Sports annually prints a 120-page catalog, but they had no online presence with this valuable tool. E-Merge turned Schutt’s InDesign catalog into two versions of an interactive online publication that increased customer involvement and helped educate their 3,000 national and international distributors.
In the version for buyers, videos demonstrated the features and benefits of Schutt products. For distributors, the online catalog included training and an incentive program that tested the product knowledge of each distributor’s sales staff. The more they knew, the larger their discount.